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5 best UI and UX trends of 2020

January 27, 2020 | Design, Design writing | No Comments

Here is a list of UI and UX trends that we feel designers at design consultancies and digital marketing agencies should remember.

Hand-drawn and animated illustrations

Illustrations have been the most common trends of UI and UX since many years. Now It is in need of a revamp. It requires more of a human touch. Hand-drawn illustrations have some sort of attraction with its imperfections and abstract form of storytelling. Animation in illustrations, on the other hand, has reached great leaps. Motion graphics have been able to reduce the bounce rate of audiences and has helped brands stand out and tell better stories.

UX writing/micro copywriting

If you are unfamiliar with UX writing it is also known as copywriting/micro copywriting. These are crucial copies written with visuals to help convey information and messaging better. It can be a warning message, important note, steps to log in, etc.
With excessive use of technical jargonized language, it is becoming tougher for audiences to understand and build trust in products. There is a necessity of “human writing” into these micro, but yet important, texts.

Mobile browsing

With the surge of the smartphone revolution, social media, information processing and even strategizing businesses have moved towards mobile. The necessity to build mobile-friendly browsers that help users navigate through different sites has become a major UI and UX trend of 2020. Cake, a mobile-first browser went viral for its unique approach by adding swipe features in their browser.


Augmented reality is one of the fastest developing tools that have been helping people understand and imagine things. Augmented reality can help users imagine products in virtual spaces and guide them to make better decisions.
Virtual reality on the other has been improving user experiences through immersive interactions. Some designers see the possibility of a major shift into VR digital screens in the future. With new technology coming in place even designers must upgrade their field of expertise.


All the above-mentioned design elements can be woven into a masterpiece with the help of good storytelling. This can be achieved with a mix of attractive visual hierarchy, engaging copies and high-quality illustrations. As every form involves story and in-depth reasoning, with a nice blend of design elements and constructive storytelling, businesses can communicate to their audience much better.

Did we miss any?

Which trends do you feel will be pivotal for designers to keep in mind in 2020? Let us know in the comment section below.

Breaking down complex ideas to solve problems easier.

Understanding the common misunderstandings of what we know about design. Redefining how design thinking helps problem solving.

In the world where we are thousands of miles away from our friends. Where we lacked space for storing information. When we were losing social interactions, smartphones came as a wave that swept away all of our problems. The question here is, “how did the person who made smartphones knew all our problems?” Even Alexander Graham Bell, the inventor of the telephone, never would have thought his one invention would solve so many problems of people.

Who designs nowadays?

Problems are an integral part of human beings and we value it to the utmost. If not we wouldn’t have been bothering about solving it. There have come, gone, failed and succeeded so many problem solvers in this world. But there are only a few who have attained success. It is a real known fact that not all can seek to solve their problems. It might seem nonsensical but it is true. Back then they were called philosophers, thinkers, scientists and now they are called designers.

Solving major problems of web design through design.
Constructive design thinking has helped many designers solve problems faster and better

Why do we need designers?

Every creator’s intention while making the product is to cater to the needs of the problem. And finally make the product solve the problem. As simple as that. But what if the user finds it problematic to solve the problem itself. Imagine you wanted a watch with an alarm feature in it. The watchmaker adds an alarm feature in it with a small buzzer. Now you know you have an alarm in your watch but you find it difficult every time while setting an alarm. The watchmaker had made the buttons very confusing to use. Your problem is solved with an added problem. After a point, you might feel like throwing the watch away out of frustration.

What we clearly see here is, we don’t just need people who solve our problems. We need people who can solve problems in a way we can solve problems. We need people who can understand our faults, who can understand behaviours. When we are in a hurry, when we can wait, even when we would be irritated or angry. One has to be empathetic and patient in understanding what we want actually. A person who has all these abilities is called a designer.

What is design actually?

Design is not just about adding nice looking colours to a wall or to  a website for that matter. It is about being passionate about catering to one’s needs. Designers carefully planning the actions and emotions of users. Guiding users to a better experience. Providing simple and clear information. It is also about how it looks because we don’t want our users to run away from using it. After all this, the intention is to make the users feel proud and happy that they could solve their problems by themselves.

What is design, is not what you have been thinking. It is what that made you not think.

“Profound ideas are always obvious once they are understood.”

                                                                     ~ Don Norman