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Is branding important to your company?

February 21, 2020 | Branding | No Comments

When you think of Raymond what is the first image that strikes you? When you think of Amazon, does the Amazon forest come to your mind or Amazon, the e-commerce giant? 

Apple is not just a fruit. Windows is not just part of a building. I don’t think so Tesla, the scientist was as famous as Tesla, the electric vehicle and clean energy company. 

Think about it, all of these are generic names. To which we had our own image set in our minds, within a few years, they made an impact and their new image got branded in our heads forever. 

Today let’s speak about the most important foundation of any company, branding. We at Unikwan are privileged to get an opportunity to create, establish and run many brands all over India. From fintech companies to e-commerce applications. From the institutions of Government of Karnataka to digital media giants. We got to learn many aspects of branding through these projects.

We feel that branding is a promise you make to your customers. It is the simplest expression of your product and its benefits. It is a platform to send across your message to thousands at once. 

Common misconceptions of Branding

Through time people have misinterpreted branding and tried to fit it into a box. Let’s break the top myths right at the start. 

  • It’s not just about a logo or a symbol representing your company. They are an important part of branding but not everything. 
  • It is not in the name of the company or the fancy tagline they associate with. 
  • Advertising your brand will reach you to hundreds of people but never the thousands or millions. 

“A brand is not just a logo, website, or business cards…. It’s an experience.” 

Now that we are clear, let’s dive deep into the process of branding we follow at Unikwan.

Brand Strategy

We start with a brand strategy. This strategy collectively represents your product. To begin with the ideation process, we need to first ask some important questions. 

  • What is your company’s mission? 
  • What are the benefits and features of your product? 
  • How can your product be useful to your customers? 
  • How do customers perceive your brand? 
  • What value system you and your product have that motivates your customers?

I know it’s a lot. To some questions, the answers can be vague and endless. But that is the biggest challenge. Your product can mean and be interpreted in a thousand ways. You must make a choice on how you want your customers to perceive it. You cannot end up being a replica of another brand. In this crowded market, you need to establish yourself as unique, different and fresh. 

Brand Identity

The above is not as easy as it is said. We know that there are a set of principles, guidelines, and means of communication that are available to help build a brand. But it is similar to all others too. We as a design agency can help you differentiate and uphold your product amongst others. We believe that building a personality will enhance and bring rich meaning to your product. Humanizing your product will help your customers relate better. We make sure that your product is filled with emotions and values just like your customers. 

For example, Nike associates with athletes to showcase their products. They have created a strong emotional attachment with their audience where the stories of the athletes reverberate with their customers. Also, their stories, just like all of us, are not one-dimensional, they are filled with emotions. 

“Your brand is about what other people say about you when you’re not in the room”. – Jeff Bezos


As we are talking about human values, history tells us that the most inventive tool a human being has ever conceived to convey information is storytelling. We are not talking about novels, movies, and plays. Storytelling here we mean is about the story of your product. How your product came into being? Why is it existing? What does it wish to do? Where does it want to reach? and more. 

For your customers to retain your brand image in their minds you cannot explain with jargonized technical terms. Instead, it can be conveyed through simple stories. 

We at Unikwan have been successful in creating such stories that have persisted even when our client’s products are not the trending topics of the town. What we have observed is customers are never reluctant to buy. They never say no to anything new. If they do, it’s not because you are new. It’s because you haven’t yet convinced them yet. Your customers want to be impressed, astonished and driven towards your products. 

Your brand strategy should comprise of all these basic things. Strategizing, creating a brand identity and finally telling better stories. 

We know it’s difficult to get attention from your customers. We cannot be writing pages together of stories and presenting it to them. In order to tell better stories, we need to advance to the next step of our branding process, that is, creating websites, logos and apps. We explore more about branding in our next blog in the coming week. 

5 best UI and UX trends of 2020

January 27, 2020 | Design, Design writing | No Comments

Here is a list of UI and UX trends that we feel designers at design consultancies and digital marketing agencies should remember.

Hand-drawn and animated illustrations

Illustrations have been the most common trends of UI and UX since many years. Now It is in need of a revamp. It requires more of a human touch. Hand-drawn illustrations have some sort of attraction with its imperfections and abstract form of storytelling. Animation in illustrations, on the other hand, has reached great leaps. Motion graphics have been able to reduce the bounce rate of audiences and has helped brands stand out and tell better stories.

UX writing/micro copywriting

If you are unfamiliar with UX writing it is also known as copywriting/micro copywriting. These are crucial copies written with visuals to help convey information and messaging better. It can be a warning message, important note, steps to log in, etc.
With excessive use of technical jargonized language, it is becoming tougher for audiences to understand and build trust in products. There is a necessity of “human writing” into these micro, but yet important, texts.

Mobile browsing

With the surge of the smartphone revolution, social media, information processing and even strategizing businesses have moved towards mobile. The necessity to build mobile-friendly browsers that help users navigate through different sites has become a major UI and UX trend of 2020. Cake, a mobile-first browser went viral for its unique approach by adding swipe features in their browser.


Augmented reality is one of the fastest developing tools that have been helping people understand and imagine things. Augmented reality can help users imagine products in virtual spaces and guide them to make better decisions.
Virtual reality on the other has been improving user experiences through immersive interactions. Some designers see the possibility of a major shift into VR digital screens in the future. With new technology coming in place even designers must upgrade their field of expertise.


All the above-mentioned design elements can be woven into a masterpiece with the help of good storytelling. This can be achieved with a mix of attractive visual hierarchy, engaging copies and high-quality illustrations. As every form involves story and in-depth reasoning, with a nice blend of design elements and constructive storytelling, businesses can communicate to their audience much better.

Did we miss any?

Which trends do you feel will be pivotal for designers to keep in mind in 2020? Let us know in the comment section below.

Design Thinking

January 2, 2020 | Design | No Comments

Using Design Thinking as a Strategy for Innovation

There are clear distinctions between design thinking and design. If strategically executed, design thinking can determine business results and outcomes. More importantly, design-led companies such as SAP, Procter & Gamble, Pepsi, and Apple used design thinking for innovation.  That’s how they outperformed their competition by 211%, which is an extraordinary achievement.

There are many real competitive advantages that design thinking services can bring to any business. When used in terms of innovation, design thinking principles become a business strategy that improves the success rate of your business.

There’s a lot more to design than just creating services and products. It’s safe to say that design thinking has come a long way in transforming how leading companies create brand value for their customers.

When applied to customer experiences, business protocols, procedures, and systems, it can help a business not only beat the competition but also set new standards by introducing innovation.


Differences Between Design Thinking and Design

The whole point of any design is not to show how one product feels or looks like, but to show what it does and how it works. It’s the action of bringing innovation to the table that matters the most.

Design thinking for innovation comprises creative design services that include providing a proactive stance that solves a problem using a particular design. It takes adaptive and routine expertise to come up with an innovation that helps solve dynamic situations.

One of the most significant differences between design thinking and design is the framework. A framework for design thinking surpasses classic creative problem-solving, as modern customers demand personalized customer experiences and real brand value.

It offers a structure based on innovation and understanding customers’ needs, which contributes to the organic growth of both the business and the customer base.

It provides the solution to customers’ problems, but it also caters to their unmet needs. That practically means that design thinking allows businesses to provide customer value within viable business strategies to match customers’ exact requirements.

This framework isn’t just problem focused. It explores all possibilities to provide suitable solutions and actions based on intuition and reasoning, with the primary goal aimed at providing benefits to customers.

Five Phases in Design Thinking

Five phases comprise the design thinking process.

1. Empathy

Empathy helps businesses not only understand the needs of their customers, but also to identify with their needs, wants, and demands. Design thinking empathy includes recognizing the problem to understand it.

This helps brands take a customer-centric approach and provide solutions that cater to the needs of their customers on demand. This is the best way to provide a customer experience that exceeds expectations.

2. Problem Defining

All the information gathered during the empathize phase needs to be carefully processed and elaborated to define the problem clearly.

It’s essential to look at the information through customers’ eyes as that’s the only way to put things in the right perspective that satisfies both customers and your business goals.

3. Ideate

When the problem is defined, it’s time to come up with a solution. It’s vital to step outside of the comfort zone here. That’s the most effective way to introduce innovation while solving the problem at the same time. The ideate phase includes several techniques that provide useful solutions:

  • Brainwriting
  • Brainstorming

All these techniques stimulate creativity to open a whole new field of possibilities and come up with innovative ideas that will add more value to the customer experience.

4. Prototype

This is the phase where the solution is put to the test before the final product is launched. This is where any additional changes are made until the most applicable solution is at hand. This phase serves to see how the solution works in the real world.

5. Test

Once the best solution is found, it’s time to thoroughly test it to see how consumers cope with it, empathize, and use it.

Implementing design thinking in Business

When it comes to design thinking in business, it helps organizations take a customer-centric approach to come up with a solution that solves real problems people experience daily.

Design thinking allows brands to put themselves in the shoes of their customers and become omnipresent in their lives. This is the reason why design thinking brings many valuable benefits to your organization:

  • Shift focus on problem-solving – most businesses struggle with achieving their goals and problem-solving due to an inefficiency in identifying the problem and the cause. To make problem-solving more accessible, you need to listen to your customers and ask for feedback. Engage with them to better understand their point of view and see their problems with unclouded eyes.
  • Educate your team about design thinking – design thinking includes an entire mindset, a culture that needs to be understood, and all your staff should take time to learn about it. The more your team practices the mindset, the easier it gets to introduce innovation in every aspect of your business.
  • Constant debrief – for some reason, this is the most troublesome part for most businesses. This is probably because most people don’t understand that design thinking is a process, it takes time, and it’s crucial to analyze feedback every once in a while.
  • Feedback – it’s essential to open your ears and listen, as the point is to find the best solution possible. This means that you’ll need to iterate and test for as long as possible. The newer angles you discover, the more innovative your answer is.


With proper creative design services, any business can make experimentation and empathy work for them, instead of against them.

Innovation that design thinking brings to the table can help your organization cater to the needs of your customers in the most effective way, but more importantly, in a personalized approach that puts the power back into the hands of your customers.

There’s a lot of opportunities here for brands that know how to recognize them. Opening your doors to innovation means providing a personalized customer experience, which inspires brand loyalty and trust. This is what gives your company social proof that customers come first, indeed.

Every company somewhere started off with a passion to bring a change in society with their profound ideas. But every company down the lane did stuff like everyone else did, copy. It’s not exactly wrong, it has helped flourish many in their fields. Now when they are established and want to invest in their profound ideas, they usually tend to back out. The foreseeing thoughts of risks and damage inflicting failures hover over their minds.

Most of the companies are in need of an assurance that someone or something can deliver. Something that doesn’t delay or create unexpected losses but has a constructive approach.

A team of designers might just save your day.

Here are the 5 important reasons why hiring a design team can help improve your company.

1.    5X productivity

Design thinking approach has found to be successful in extracting the right amount of work from people. It has helped remove unnecessary obstacles that hinder the progress of any work. If designed well, productivity within the company has multiplied drastically to higher margins.

2.    Save money

If your company is in a tough position to invest or you don’t want to waste money unnecessarily, a design team is your go-to person. Bringing in design changes to your company in any form can be worth your investments. There is a for sure assurance that good design always delivers.

“Companies which used design thinking saved more than $8 million dollars”

Improved performance, reshaping company's growth.
Design thinking at companies have led to increase growth

3.    Empathize your customers

How often we forget in our visions of improving our company in front of the needs of our own customers. Design on its very root lies on values of care and empathy. So, your idea will be user-centric when with a design team. A design team always ensures the customer needs are met and the user experiences are upheld to the utmost.

4.    Reduce risk

Taking risks for any company is a tough task to handle. We as a design team understand it. But risks are the only thing can that bring out the deranged ideas into reality. A design team would take calculative risks rather. It also avoids the ones which can directly or indirectly pose problems in the future.

5.    Increase profitability

At the end of the day, the idea should bring fruitful results for the company. Companies have earned more than $1,00,000 dollars in profit by using design thinking. The profit keeps increasing with new innovations in design. Design today is slowly marking its footprints in various sectors from government policies, information technology, medicine, art and many more. As it is used furthermore the more it will replenish to better forms. So, this is the perfect time for you to invest in design and constructively build upon your profound ideas.

“The main tenet of design thinking is empathy for the people you’re trying to design for. Leadership is exactly the same thing – building empathy for the people that you’re entrusted to help.”
–    David Kelley

UniKwan is a Top 2019 Design Agency on Clutch.

UniKwan is excited to announce that we have been named as one of the top creative and design companies in India by Clutch!

“The creative and design agencies listed by Clutch create eye-catching designs and enable more user-friendly tools,” said Clutch Business Analyst Jeremy Fishman. “These companies should be extremely proud of their work and their inclusion in this announcement.”

Clutch is a B2B ratings and reviews site based in Washington DC. They provide industry insights and research to help customers choose the business that will best suit their needs. They rank businesses in a number of different service categories and locations. We are very proud and thankful to clutch to be cited in the list of the top Indian UX design agencies.

Over the course of many years, our user centric design approach on sectors of healthcare, business intelligence, gaming, finance, e-commerce has finally proven fruitful. UniKwan is ranked on The Manifest as one of the leading UX designers in India. We were featured for our focus on user design, as well as a development project we did with a software development company.

We at Unikwan believe that with the same passion and willingness, we would top the same list of UX design agencies. And prove to the best throughout India and the world in the coming years.

We would like to thank all our clients for working with us and getting us to where we are today. We are excited to receive this recognition and can’t wait to continue growing our presence on Clutch.

Check out our profile here:

Breaking down complex ideas to solve problems easier.

Understanding the common misunderstandings of what we know about design. Redefining how design thinking helps problem solving.

In the world where we are thousands of miles away from our friends. Where we lacked space for storing information. When we were losing social interactions, smartphones came as a wave that swept away all of our problems. The question here is, “how did the person who made smartphones knew all our problems?” Even Alexander Graham Bell, the inventor of the telephone, never would have thought his one invention would solve so many problems of people.

Who designs nowadays?

Problems are an integral part of human beings and we value it to the utmost. If not we wouldn’t have been bothering about solving it. There have come, gone, failed and succeeded so many problem solvers in this world. But there are only a few who have attained success. It is a real known fact that not all can seek to solve their problems. It might seem nonsensical but it is true. Back then they were called philosophers, thinkers, scientists and now they are called designers.

Solving major problems of web design through design.
Constructive design thinking has helped many designers solve problems faster and better

Why do we need designers?

Every creator’s intention while making the product is to cater to the needs of the problem. And finally make the product solve the problem. As simple as that. But what if the user finds it problematic to solve the problem itself. Imagine you wanted a watch with an alarm feature in it. The watchmaker adds an alarm feature in it with a small buzzer. Now you know you have an alarm in your watch but you find it difficult every time while setting an alarm. The watchmaker had made the buttons very confusing to use. Your problem is solved with an added problem. After a point, you might feel like throwing the watch away out of frustration.

What we clearly see here is, we don’t just need people who solve our problems. We need people who can solve problems in a way we can solve problems. We need people who can understand our faults, who can understand behaviours. When we are in a hurry, when we can wait, even when we would be irritated or angry. One has to be empathetic and patient in understanding what we want actually. A person who has all these abilities is called a designer.

What is design actually?

Design is not just about adding nice looking colours to a wall or to  a website for that matter. It is about being passionate about catering to one’s needs. Designers carefully planning the actions and emotions of users. Guiding users to a better experience. Providing simple and clear information. It is also about how it looks because we don’t want our users to run away from using it. After all this, the intention is to make the users feel proud and happy that they could solve their problems by themselves.

What is design, is not what you have been thinking. It is what that made you not think.

“Profound ideas are always obvious once they are understood.”

                                                                     ~ Don Norman