5 UI/UX Trends To Watch Out In 2020

Here is a list of UI and UX trends that we feel designers at design consultancies and digital marketing agencies should remember.

Importance of Branding
27th January, 2020 · 2 min read
UI and UX trends of 2020

Hand-Drawn And Animated Illustrations

Illustrations have been the most common trends of UI and UX since many years. Now It is in need of a revamp. It requires more of a human touch. Hand-drawn illustrations have some sort of attraction with its imperfections and abstract form of storytelling. Animation in illustrations, on the other hand, has reached great leaps. Motion graphics have been able to reduce the bounce rate of audiences and has helped brands stand out and tell better stories.

UX Writing/Micro Copywriting

If you are unfamiliar with UX writing it is also known as copywriting/micro copywriting. These are crucial copies written with visuals to help convey information and messaging better. It can be a warning message, important note, steps to log in, etc.
With excessive use of technical jargonized language, it is becoming tougher for audiences to understand and build trust in products. There is a necessity of “human writing” into these micro, but yet important, texts.

Mobile Browsing

With the surge of the smartphone revolution, social media, information processing and even strategizing businesses have moved towards mobile. The necessity to build mobile-friendly browsers that help users navigate through different sites has become a major UI and UX trend of 2020. Cake, a mobile-first browser went viral for its unique approach by adding swipe features in their browser.


Augmented reality is one of the fastest developing tools that have been helping people understand and imagine things. Augmented reality can help users imagine products in virtual spaces and guide them to make better decisions.
Virtual reality on the other has been improving user experiences through immersive interactions. Some designers see the possibility of a major shift into VR digital screens in the future. With new technology coming in place even designers must upgrade their field of expertise.


All the above-mentioned design elements can be woven into a masterpiece with the help of good storytelling. This can be achieved with a mix of attractive visual hierarchy, engaging copies and high-quality illustrations. As every form involves story and in-depth reasoning, with a nice blend of design elements and constructive storytelling, businesses can communicate to their audience much better.

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