The ROI of UX: How a UX Audit Can Boost Your Bottom Line

In today's fast-paced world, UX audit is no longer a luxury, but a necessity. A well-designed user experience (UX) can make or break a business, as it can have a direct impact on customer satisfaction, conversion rates, and bottom line.

Varna Madhukar
Varna Madhukar
8 min read | July 27, 2023

User experience (UX) designers are constantly striving to improve the level of customer satisfaction. A thorough audit will produce a list of feasible suggestions for enhancing your website. The audit report facilitates the implementation of suggested improvements, which puts you one step closer to achieving your company's goals.

UniKwan Innovations Pvt. Ltd. is a highly recognized industry leader with over 10 years of experience not only in India but also across the globe. As an experienced UI/UX agency, we can help you learn what a UX audit and checklist are and how your company can benefit from conducting one.

Schedule a UX audit call today to improve your website's user experience.

A person is drawing on a piece of paper. The image represents the importance of user experience (UX) design and audit for businesses.

What is a UX Audit?

A user experience audit (UX audit) is a quality assurance (QA) process that identifies problematic aspects of a digital product. It demonstrates which features are frustrating for users.

In a UX design audit, the website's performance is carefully examined and assessed from the user's perspective. The audit attempts to identify any previously overlooked problems. Based on usability testing and user testing, a UX audit report reveals crucial areas for your site's improvement.

Why Do You Need to Conduct a UX Audit?

A UX audit is a valuable tool for anyone who wants to identify usability issues in their digital products. It can help you identify areas that are causing users to abandon your site.

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Here are some of the benefits of a UX audit for your website:

  1. Identify user experience gaps: A UX audit can help you identify areas where the user experience is not meeting the needs of your users. This can help you improve the overall usability of your site and make it easier for users to find what they are looking for.
  2. Increase the efficiency of your website: A UX audit can help you identify areas where your website is inefficient or difficult to use. This can help you improve the flow of your site and make it easier for users to complete tasks.
  3. Improve user-friendliness on your website: A UX audit can help you make your website more user-friendly and accessible to all users. This can help you increase your website's traffic and improve your conversion rates.
  4. Make it easy for site users to carry out specific goal actions on your website: For example, if you want users to sign up for your email list or make a purchase, a UX audit can help you identify areas where your website is making it difficult for them to do so.
  5. Get analytics data regarding your users' behavior: A UX audit can help you collect data about how users are interacting with your website. This data can help you identify areas where users are getting stuck or having difficulty.
  6. Improve website visitor engagement: A UX audit can help you improve the overall engagement of your website visitors. This can help you keep users on your site longer and encourage them to return in the future.

When Should You Do a Website UX Audit?

A website UX audit can be performed before a major website redesign, or if user engagement and conversion rates are low. UX audits can also be conducted proactively, such as twice a year, to determine whether the product still meets the needs of its users and basic usability principles.

Businesses may also schedule recurring UX audits to ensure that a product meets both business and user experience goals. A UX audit can be beneficial at various stages of a website's life cycle.

Not sure if your product needs a UX audit? Check out our UX audit checklist for free! We have compiled more than 50 UX criteria into a single template.

Our 3-Step UX Audit Process

Our 3-Step UX Audit Process is a comprehensive and systematic approach to evaluating the usability of a product or service. We use a variety of methods to identify and address usability problems, improve the user experience, and achieve your business goals.

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Here's our UX audit process: we research, evaluate, and execute:

1. Phase 1: Research

  • Briefing: We define the goals and expectations of the UX audit, including the budget and timeline.
  • Benchmarking: We identify the target audience and their personas to see if they match the current users. We also conduct competitor analysis to extract valuable information about the target audience.
  • User research: We conduct user interviews and surveys to gather feedback from real users. This helps us to understand their needs and pain points, as well as their overall experience with the product or service.

2. Phase 2: Evaluation

  • Heuristic evaluation: We use a team of designers to assess the product or service for usability problems. We use Nielsen's usability heuristics as a guide.
  • Competitive analysis: We compare the product or service to its competitors to identify strengths and weaknesses. This helps us to understand how the product or service can be improved.
  • Sitemap and wireframes: We create a sitemap and wireframes to visualize the structure and layout of the product or service. This helps us to identify any potential problems with the user flow.
  • Final screens: We create the final screens of the product or service, including all of the features and states. We also create a mobile version of the product or service.

3. Phase 3: Execution

  • Style guide: We create a style guide that documents the design principles and guidelines for the product or service. This helps to ensure that the product or service has a consistent look and feel.
  • GUI (Graphic User Interface) design: We design the graphical user interface (GUI) of the product or service. This includes the layout, colors, fonts, and icons.

Why should I choose UniKwan for my website or application UX audit?

UniKwan is an experienced UX design agency with a proven track record of success. We have helped businesses of all sizes improve the user experience of their websites and applications, resulting in increased conversions, improved customer satisfaction, and reduced costs.

Here are some of the reasons why you should choose UniKwan for your website or application UX audit:

  • We are experts in UX design: We have a deep understanding of the principles of UX design and how to apply them to create user-friendly and effective websites and applications.
  • We have a proven track record of success: We have helped businesses of all sizes improve the user experience of their websites and applications, resulting in increased conversions, improved customer satisfaction, and reduced costs.
  • We are passionate about UX design. We believe that UX design is essential for the success of any website or application. We are committed to helping our clients create user-friendly and effective products that meet their business goals.
  • We are a team of experienced UX designers: Our team of UX designers has a wealth of experience in all aspects of UX design, from user research and usability testing to wireframing and prototyping.
  • We are a cost-effective solution: We offer our UX audit services at a competitive price. We believe that everyone deserves access to high-quality UX design, regardless of their budget.


A good UX design and a UX audit are a powerful duo to improve user retention on your website, ultimately increasing engagement and sales.

During the audit stage, blocking points are identified and consolidated by UX analysis, which is carried out through user tests that provide actual user experience.

Any product, project, or service must have user acceptance. A good rule of thumb is to test early and frequently. Businesses simply fail if their customers are dissatisfied. Make yours happy by providing a good user experience.

Contact us today for a free UX audit consultation and get started on improving your website's user experience.


Q. What is a UX audit?

A UX audit is a systematic process of evaluating the usability of a website or application. It helps to identify any potential problems with the user experience, such as confusing navigation, difficult-to-use forms, or unclear content.

Q. What are the benefits of conducting a UX audit?

There are many benefits to conducting a UX audit, including: Increased user satisfaction, Improved conversion rates, Reduced customer support costs, Increased brand loyalty, and Improved search engine rankings.

Q. When should I conduct a UX audit?

here are a few different times when you might want to conduct a UX audit, including:

  • Before launching a new website or application.
  • After making significant changes to a website or application.
  • If you're experiencing low user satisfaction or conversion rates.
  • If you're looking for ways to improve your website's search engine rankings.

Q. How much does a UX audit cost?

The cost of a UX audit can vary depending on the size and complexity of your website or application. However, in general, UX audits are a relatively affordable way to improve the usability of your website and achieve your business goals.

About the Author

Varna Madhukar
Varna Madhukar  Digital Marketing Executive

Varna is an experienced digital marketer with a demonstrated history of working in the financial services industry. She is skilled in search engine optimization (SEO) and social media marketing (SMM), and has strong marketing, design, and content creation skills. She is a creative thinker who is always looking for new and innovative ways to market products and services.

Who We Are?

UniKwan Innovations is a product design and innovation consulting company. We specialize in product strategy, user experience design, CX design, and research. From startups to Fortune 500 companies, we're your guide to success.

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