How to Create an Amazing E-commerce Mobile User Experience

Looking for innovative and effective ways to create a unique e-commerce mobile user experience? Read on to learn everything about the topic!

Juhi Chakravertty
Juhi Chakravertty
7 min read | August 10, 2023

The mobile user experience of an e-commerce site is one of the most important factors in a customer's purchasing decision. Consumers are spending an increasing amount of time shopping on their phones, so optimizing your site for mobile users is crucial. But first, let's dive into the history of e-commerce before we delve deeper into how we can create an amazing e-commerce mobile user experience!

A computer monitor with a shopping cart which represent the digital marketplace and the importance of UX design.

E-commerce Has Come a Long Way

E-commerce has come a long way since it first emerged in the 1990s. One key aspect of e-commerce is mobile shopping, as a rowing number of customers use their smartphones to shop online. Many e-commerce brands have optimized their websites for mobile devices, making it easier for customers to browse and purchase products. Some examples of successful e-commerce brands include Amazon, eBay, and Alibaba, among the world's largest and most well-known e-commerce companies.

These brands use various data, systems, and tools to manage their online operations, including databases to store customer and product information, payment gateways to process transactions securely, and marketing tools to reach and engage customers. Online payment encryption helps to protect the sensitive financial information of both buyers and sellers. By using secure payment methods such as SSL and PCI DSS, e-commerce brands can protect their customers' data and reduce the risk of fraud or identity theft.

When it comes to e-commerce, we've come a long way!

The Availability of a Range of E-commerce Platforms

E-commerce platforms are the backbone of your online store. They do all the heavy lifting, from storing data to processing transactions and helping you manage your inventory. The e-commerce platform you choose will influence every aspect of your business: security, logistics, payment options, and much more.

There are three main categories of e-commerce platforms: desktop, mobile, and mobile-first (for apps). Each has unique strengths and weaknesses regarding the user experience on different devices, and each is better suited for different businesses.

Users Involved in E-commerce

There are a few different types of e-commerce users that you need to consider when designing your mobile site. These include the following:

  1. First, the consumers who shop on their phones.
  2. Second, the business owners who sell items through an online store.
  3. Third, the developers and designers who create platforms for e-commerce websites like Shopify or Magento.

Each of these groups has different needs and expectations for their mobile user experience, so it's important to keep them all in mind when designing your website.

Types of Mobile E-commerce User Experiences

A shopping cart filled with boxes and bags in front of a laptop computer.

While many businesses have a traditional approach to their e-commerce websites, some companies are taking advantage of the unique capabilities of mobile devices by crafting innovative shopping experiences.

For instance, you can use NFC technology in your mobile app or website to create an experience where users can pay for products with their phones. UPI (Unified Payments Interface) is another one of the most convenient ways to allow your customers to pay with just a QR code or UPI ID.

This allows customers without cash or credit cards on hand to wave their phone at a reader and complete their transaction instantly, essentially creating a much more convenient experience.

Tips for Designing a User Experience for Mobile E-commerce

Discussed below are some strategies to help you create an outstanding e-commerce mobile user experience:

1. The main aspect that needs to be considered is that designing for mobile is a different process than designing for desktop. You should create an optimized experience for the device rather than trying to replicate what you already have.

2. Another tip is creating intuitive, responsive, or dynamic user interfaces (UIs). Your UI must make sense so users can easily interact with it and find what they need quickly without having to look at instructions or Google how- tos. You can simplify menus, create visually attractive yet simple application icons, and have features such as infinite scroll for your e-commerce website. Incorporating dynamic or responsive UIs ensures your application is accessible across all devices.

3. Make sure your content works well across multiple devices! If users visit from their phones or tablets, ensure there isn't any missing information on the screen, like missing images or text.

Read also: How to Turn Curious Browsers into Buyers with Effective E-Commerce Site Search

How to Optimize your E-commerce Website for Mobile Devices?

A computer screen with a graph illustrating the importance of UX design in online shopping.

Consider these aspects to better optimize the website experience for your mobile users:

• Use responsive design: As mentioned above, responsive designs are an ideal way to optimize for mobile devices, and they're easy to implement if you already have a website. Intuitive designers allow you to resize your browser window during the design process so that they can see how their layout will look on different devices. This will ensure that your site looks good on desktop, computers and smartphones before publishing it online.

• Replace higher resolution images with optimized images: If your e-commerce site uses large images to make products look appealing, consider using optimized ones. These images will reduce the page load time due to the updated nature of the FCP & LCP of your website.

Designing an E-commerce UX for Mobile Devices

When designing for mobile devices, you're not just designing for a small screen; you're designing for a different interaction with your customers. That's why it's important to take into account these factors:

• Screen size and resolution: Mobile device screens have evolved - from large smartphones to tablets that can be used as computers. Designing an e-commerce site with multiple device types in mind is essential because there are numerous different device sizes out there now!

• Touchscreens: Touchscreens allow easier navigation than a mouse or keyboard on desktop sites. This is why you should ensure the optimal placement of the tap buttons to prevent accidentally navigating away from the page. When planning how users will interact with objects on their pages, ensure that both desktop and touchscreen users can access them easily!


Person using a smartphone with a blue background to scroll through a webpage. The image is meant to illustrate the importance of UX design.

Mobile UX entails creating an intuitive interface and ensuring a seamless shopping experience. The important elements to consider are ease-of-use, accessibility, and simplicity. Here, the key factors to ensure optimal lead conversion are speed, convenience, and trustworthiness.

Since users tend to switch between sites on mobile quickly, it is crucial to keep things simple and avoid distractions. By focusing on creating easy-to-use menus, intuitive user interfaces, and responsive designs that work across a wide range of screen sizes, you can ensure that your users will always have an enjoyable shopping experience no matter where they are or what device they use.

If you're looking for an e-commerce web design company, get in touch with us here.


Q. What are the best practices for Mobile E-commerce?

Listed below are a few of the best practices for mobile e-commerce:
• Ensure important actions such as 'Add to Cart,' 'Buy Now,' etc., are highlighted.
• Creating easily accessible buttons.
• Maintaining neat tab bars.

Q. How important is Mobile UX Design?

One of the most crucial components in a customer's purchasing decision is the mobile experience of an e-commerce site. Because consumers are spending more time buying on their phones, it is critical.

Q. What trends are happening in Mobile UI right now?

The top trends in Mobile UI right now are splash screens, easy login/logouts, illustrations, material design, and the use of video in mobile UX.

Q. What makes a great e-commerce user experience?

The primary aim of mobile usability should be conversion. The most important qualities, in this case, are speed, convenience, and trustworthiness. Because the user's attention span on mobile is shorter than on desktop, it's critical to keep things simple and avoid distractions.

Q. What are the consequences of poor customer experience on mobile devices?

A negative client experience may quickly discourage a brand. It increases customer attrition, stifles potential revenue development, creates negative word-of-mouth, decreases net promoter score, and eventually sends more business to your competitors.

About the Author

Juhi Chakravertty
Juhi Chakravertty  Growth Marketer

Juhi Chakravertty is a dynamic growth marketer at UniKwan, where she thrives in the world of digital marketing and user-centric strategies. Alongside her marketing prowess, she finds joy in traveling, photography, and lively discussions about innovative marketing strategies. Juhi's diverse interests and unwavering curiosity make her a valuable asset in the ever-changing landscape of design and marketing.

Who We Are?

UniKwan Innovations is a product design and innovation consulting company. We specialize in product strategy, user experience design, CX design, and research. From startups to Fortune 500 companies, we're your guide to success.

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