Redefining How Design Thinking Helps Problem Solving

Understanding the common misunderstandings of what we know about design. Redefining how design thinking helps problem solving.

Importance of Branding
12th April, 2020 · 3 min read

In the world where we are thousands of miles away from our friends. Where we lacked space for storing information. When we were losing social interactions, smartphones came as a wave that swept away all of our problems. The question here is, “how did the person who made smartphones knew all our problems?” Even Alexander Graham Bell, the inventor of the telephone, never would have thought his one invention would solve so many problems of people.

Who designs nowadays?

Problems are an integral part of human beings and we value it to the utmost. If not we wouldn’t have been bothering about solving it. There have come, gone, failed and succeeded so many problem solvers in this world. But there are only a few who have attained success. It is a real known fact that not all can seek to solve their problems. It might seem nonsensical but it is true. Back then they were called philosophers, thinkers, scientists and now they are called designers.

Why do we need designers?

Every creator’s intention while making the product is to cater to the needs of the problem. And finally make the product solve the problem. As simple as that. But what if the user finds it problematic to solve the problem itself. Imagine you wanted a watch with an alarm feature in it. The watchmaker adds an alarm feature in it with a small buzzer. Now you know you have an alarm in your watch but you find it difficult every time while setting an alarm. The watchmaker had made the buttons very confusing to use. Your problem is solved with an added problem. After a point, you might feel like throwing the watch away out of frustration.

What we clearly see here is, we don’t just need people who solve our problems. We need people who can solve problems in a way we can solve problems. We need people who can understand our faults, who can understand behaviours. When we are in a hurry, when we can wait, even when we would be irritated or angry. One has to be empathetic and patient in understanding what we want actually. A person who has all these abilities is called a designer.

What is design actually?

Design is not just about adding nice looking colours to a wall or to a website for that matter. It is about being passionate about catering to one’s needs. Designers carefully planning the actions and emotions of users. Guiding users to a better experience. Providing simple and clear information. It is also about how it looks because we don’t want our users to run away from using it. After all this, the intention is to make the users feel proud and happy that they could solve their problems by themselves.

What is design, is not what you have been thinking. It is what that made you not think.

“Profound ideas are always obvious once they are understood.”
    – Don Norman

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