Project

Invest Karnataka

Customer Digital Experience Strategy
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Category: User Experience
Client: Gov of Karnataka, India
Industry: Public Sector

Purpose

Invest Karnataka aims at leading partnerships with the existing and potential investors by guiding and mentoring them through the entire gamut of their investment journey.

The forum and global investor meet needed a complete restructuring of the offerings and also convey showcase Karnataka as the bright spot in the developmental story of India.

Defining the Solution

UniKwan with its strong understanding of mapping the gaps in the journeys for various stakeholders. The idea was to map the entire ecosystem and important internal and external stakeholders. The single goal and narrative of inviting investments and supporting existing investors, the website needed right section to guide investors at every level from ease of doing business to getting approvals.

What we Did
  • Stakeholders workshop
  • Journey mapping
  • Service Design
  • Information architecture
  • Wireframing
  • Visual Layout
  • Prototyping
  • UX writing
  • Web Development
investkarnataka


Impact of Design

Invest Karnataka with its various platform and programs including the new website attracted Rs. 28K crore investment in the last 4 months sign website launch. It is expected to generate 45,000 jobs in the state.


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