Project
Atyati
Web Digital Presence
| Category: | User Experience |
| Client: | Atyati Technologies |
| Industry: | Fintech |
Purpose
Revamp of the website which was outdated and to built a digital presence to
enhance the brand and also reach potential customers and partners.
Convey business context and the capability of the organisation, scale of
operations grown significantly enough to be showcased. The old website did not
match the scale and presence of the company in the country.
Convey the organisation value proposition to stakeholders as well as people interested
in domain technology.
Defining the Solution
Identifying the most important stakeholders who will benefit and extend the brand positioning of the organisation as a go to partner for last mile solutions.
- Convey competence in domain, technology & operations to design & manage their financial inclusion projects
- First level detail of technology platform & operational process
- Demonstrate the ability to handle scale and the experience in building the operations grounds up
What we Did
- Stakeholder interviews
- Design thinking workshops
- User Research
- Ethnography
- Data synthesis
- Information architecture
- Wireframing
- Visual Layout
- Development
- UX writing
- SEO
Impact of Design
Atyati has grown leaps and bound from 200 people to 800 people company in the last few years
post an extensive research and UX revamp of the website.
experience to the next level
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