Consumer Product
Frego Consumer product
Category: User Experience
Client: Frego
Industry: Consumer Products


People lack inspiration and time to think of new food ideas during the hustle of bustle of day-to-day life. These people are typically between 21-35. They tend to shop when they’re finishing their commute home. They tend to have no children, live in populous areas and like to try new things. They want to try new things but lack confidence and don’t know where to start. They don’t know what they can cook from ingredients currently in the fridge (kitchen/house).

Frego alleviates the stress of deciding what to eat each night by matching meal options to its users based on their mood, tastes and ingredients available.
Frego Screenshot

Defining the Solution

Users will be able to navigate through these recipes, but the main means of navigation is by filtering based on Mood and Cuisine. When a user selects a recipe, they are able to read through the full details of the recipe, as well as the method needed to cook the option selected. They will also be able to Like, add to Favourites and rate the recipe. Users should also be able to share the recipe using the typical social media channels.

What we Did
  • User Research
  • Design Sprint
  • Information architecture
  • Wireframing
  • Content Inventory & Copy
  • User Interface & Visual Design
  • Prototyping
  • Mobile App Development
Frego Design

Impact of Design

The company raised seed capital and incubation in London UK.

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