Project
Innovate Karnataka
Omnichannel Experience
| Category: | User Experience |
| Client: | Gov of Karnataka |
| Industry: | Public Sector |
Purpose
The Department of IT BT was having internal communication and identification problems for external stakeholders globally. For Internal stakeholders - employees and partners needed to come together for a common purpose and work toward achieving the same goal. For External stakeholders, the government is looking to transition from an IT service mindset to an innovation mindset.
In its endeavour to maintain its pre-eminent position and remain the driving force for
India, the Department of IT, BT and S&T have conceptualised “Innovate Karnataka”.
Defining the Solution
The brand Innovate Karnataka has a fresh, sincere yet modern feel to it. The brand identity was designed with consideration of having presence on all the platforms and communication channels both offline and online. The brand and its vision were instrumental in boarding various partners and stakeholders, thereby making the entire narrative stronger.
What we Did
- User Research & Participatory workshops
- Brand narrative
- Omnichannel Strategy
- Brand & Identity
- Digital Presence
- Data Strategy and analytics
In today’s digitalised world, where most things happen with a tap or swipe, applying
for a job and the recruitment process should be time saving and cost-effective.
Defining the Solution
We ran a competitor analysis comparing Gigsasa with other platforms. We evaluated them against standard parameters.
What we Did
- Staghorn sculpin
- Plownose chimaera
- Sawfish temperate
- Perch goatfish
- Jackfish
Defining the Solution
In its endeavour to maintain its pre-eminent position and remain the driving force for India, the Department of IT, BT and S&T have conceptualised “Innovate Karnataka”.
Impact of Design
There is great synergy being created with international partners. With the new brand, the
trust was established write from local to international partners who helped them work and
get on board with the dept of ITBT to shape the vision of the brand.
experience to the next level
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