Project

Innovate Karnataka

Omnichannel Experience
Innovate Karnataka Logo
Category: User Experience
Client: Gov of Karnataka
Industry: Public Sector

Purpose

The Department of IT BT was having the problems of internal communication and identification problem for external stakeholders globally. For Internal stakeholders - employees and partners needed to come together for common purpose and work toward achieve the same goal. For External stakeholders - to see that government is looking to transition from IT service mindset to innovation mindset.

In its endeavour to maintain its pre-eminent position and remain the driving force for India, the Department of IT, BT and S&T has conceptualized “Innovate Karnataka”
Innovate Karnataka Screenshot

Defining the Solution

The brand Innovate Karnataka has a fresh, sincere yet modern feel to it. The brand identity was designed with consideration of having presence on all the platforms and communication channels both offline and online. The brand and its vision was instrumental in boarding various partners and stake holders there by making the entire narrative stronger.

What we Did
  • User Research & Participatory workshops
  • Brand narrative
  • Omnichannel Strategy
  • Brand & Identiity
  • Digital Presence
  • Data Strategy and analytics


Innovate Karnataka Video
In today’s digitalized world, where most things happen with a tap or swipe, applying for a job and the recruitment process should be time saving and cost-effective.
Innovate Karnataka Corporate Identity

Defining the Solution

We ran a competitor analysis comparing Gigsasa with other platforms. We evaluated them against common parameters.

What we Did
  • Staghorn sculpin
  • Plownose chimaera
  • Sawfish temperate
  • Perch goatfish
  • Jackfish
K-tech Logo
K-tech Office

Defining the Solution

In its endeavour to maintain its pre-eminent position and remain the driving force for India, the Department of IT, BT and S&T conceptualized “Innovate Karnataka”




innovatekarnataka


innovatekarnataka



Impact of Design

There is great synergy being created with international partners. With the new brand the trust was establish write from local to international partners which helped them work and get onboard with dept of ITBT to shape the vision of the brand.


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