Innovate Karnataka Project | Unikwan Design Studio Portfolio

Category:	User Experience
Client:	Gov of Karnataka
Industry:	Public Sector

Purpose

The Department of IT BT was having internal communication and identification problems for external stakeholders globally. For Internal stakeholders - employees and partners needed to come together for a common purpose and work toward achieving the same goal. For External stakeholders, the government is looking to transition from an IT service mindset to an innovation mindset.

In its endeavour to maintain its pre-eminent position and remain the driving force for India, the Department of IT, BT and S&T have conceptualised “Innovate Karnataka”.

Defining the Solution

The brand Innovate Karnataka has a fresh, sincere yet modern feel to it. The brand identity was designed with consideration of having presence on all the platforms and communication channels both offline and online. The brand and its vision were instrumental in boarding various partners and stakeholders, thereby making the entire narrative stronger.

What we Did

User Research & Participatory workshops
Brand narrative
Omnichannel Strategy
Brand & Identity
Digital Presence
Data Strategy and analytics

In today’s digitalised world, where most things happen with a tap or swipe, applying for a job and the recruitment process should be time saving and cost-effective.

Defining the Solution

We ran a competitor analysis comparing Gigsasa with other platforms. We evaluated them against standard parameters.

What we Did

Staghorn sculpin
Plownose chimaera
Sawfish temperate
Perch goatfish
Jackfish

Defining the Solution

In its endeavour to maintain its pre-eminent position and remain the driving force for India, the Department of IT, BT and S&T have conceptualised “Innovate Karnataka”.

Impact of Design

There is great synergy being created with international partners. With the new brand, the trust was established write from local to international partners who helped them work and get on board with the dept of ITBT to shape the vision of the brand.