Branding & Digital Presence
Jitfin Design
Category: User Experience
Client: Jitfin Co
Industry: Fintech


To design and develop a website helping MSMEs gain access to working capital credit, a.k.a finance. Conveying the brand and data and digital prowess to provide access to finance and this is not asset-backed finance, assess the borrowing capability of an MSME.

Delivering timely credit for MSMEs is what we want to be known for – JiT stands for Just in Time.
Jitfin Screenshot

Defining the Solution

The design strategy is to convey trust, positive feeling and good people to deal with. The website itself is non-intimidating and give the viewer a sense of comfort and convey trust, positive feeling and good people to deal with. Convey the organisation value proposition to stakeholders as well as people interested in finance domain technology

What we Did
  • Stakeholder interviews
  • Lean UX
  • Information architecture
  • Wireframing
  • Visual Layout
  • Development
  • UX writing
Jitfin Platform

Impact of Design

Jitfin is already started generating strong revenue streams suing the strong data platforms.

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