Project
Lightmetrics
Web Digital Presence
| Category: | User Experience |
| Client: | Lightmetrics |
| Industry: | Telematics |
Purpose
Light Metrics took a challenge to solve this gap in the driving ecosystem and bring about a platform that can give valuable insights about the condition of the vehicle and monitor the driving patterns. The team Lightmetrics wanted to convey the complex technology in a very simple and approachable manner through website.
Helping mobility businesses become more efficient and productive through a better
understanding of driving behaviour
Defining the Solution
UniKwan with its lean UX process identified the touchpoints and came up with a better value proposition. The idea of keeping user safe & focused on driving and keeping the rest with the app was the approach identified. The various factors to the offering from technology to solutions.
What we Did
- Lean UX
- Conceptualisation
- Information architecture
- Wireframing
- Visual Layout using Android & iOS Guidelines
- Prototyping
- UX writing
- Web Development
Impact of Design
Lightmetrics with new digital preens and application saw a double-digit increase in
international leads and conversions.
experience to the next level
that resonate with the future
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