Lionsgate Play is an OTT app and the latest streaming service/platform that brings Hollywood's finest collection of Movies, TV shows, etc., right to your pockets. The main motto of this app is to entertain people no matter where you live, it gives access to the best collections of TV Shows and Movies. The purpose was to design and deliver a consistent experience across devices, regardless of where the user starts, continues, and ends the journey.
Defining the Solution
The cross-platform application is designed to make the user view and access to entertainment content intuitively and easily. The Cross-Platform Design helped the user to watch their favourite shows on different gadgets seamlessly. It is inspired to make the user feel they're engaging with the application through various devices without any lag in user experience performance, functionality, etc. The design was composed to give personalized recommendations as per the user's previous activity to help them choose the content easily without spending much time searching.
What we Did
- User Research
- User Interface & Visual Design
- Competitive Analysis
Impact of Design
experience to the next level