Automobile Industry


Due to the disruption of technology and digitization, the interaction with products and services in the market is transformed in a very different manner. These advances also affected the Automobile Industry, how we’re interacting with cars from the first radio to voice assistants. The integration of digital technology has been leading our daily lives. Now, functionalities are more integrated into one device with the introduction of mobile internet.


The design process in the automotive industry is different from that of technology companies. The software industry is changing rapidly, with rapid iterations and updates. These are often technology-driven ideas rather than user-driven, as it is challenging to predict future user needs. With the evolution of car technology, comfort played a vital role and invented digital scenes in the car’s digital space and dashboard. Integrated functionality now includes media, connectivity, and navigation to provide a seamless and portable experience.


The solutions have to be user-centric instead of technology-pushed ideas, and future predictions need to be done through detailed design consulting. The software in cars has to work as a key differentiator as it is becoming the more significant part of car experience in contextual terms. When we talk about solutions in a car, it has to be limited in space to provide the best customer and human-centric expertise; thus, interactions need to be easy to understand.

Emerging Technologies

  • Internet of Vehicles
  • Vehicle-to-Vehicle (V2V) & Vehicle-to-Infrastructure (V2I)
  • Smart Sensors
  • Autonomous Driving
  • Electrification
  • Blockchain Technology
  • Augmented Reality
  • Artificial Intelligence
  • Big Data
  • Conversational AI
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