Consumer Technology


Consumer technology is any technology that is directly purchased and used by individuals to meet their needs. The consumer technology landscape is at the cusp of exciting transformation and expansion due to emerging technologies like 5G and the Internet of Things, which will become prevalent in the future. Changing market norms and behaviours affecting our daily lives as consumer experience is evolving could be anything from delivering pizza to packages.


Consumer Technology companies contend with twin challenges – reaching out to new-age consumers with hyper-personalized services across a multitude of devices and use cases as well as meeting competitive price points. Hyper-personalization leverages to deliver more relevant content, product, services information according to their needs. It is possible to gather real-time behavioural data of consumers and keep track of their preferences. The purpose is to come up with the proper channels and the right messages in real-time. We need to make things that can benefit people as it is an element of the company's responsibility.


To effectively tackle specific challenges in Consumer Technology, it becomes important for us to become good value providers by transforming products and services with cutting-edge technologies to deliver exceptional customer experience, accelerate time-to-market and ensure business success. Today's consumers are motivated by the value and feasibility of use based on more than just price. The changing scenarios in the world of innovation are getting integrated into personality and human behaviour. The solution should evolve around developing a product and application from how it will be understood and used by any human user. We need to work side by side with design and technology to keep users at the centre of any product/services application design.

Emerging Technologies

  • Intelligent Spaces And Smart Places
  • Blockchains
  • The Internet Of Things
  • Artificial Intelligence (AI) And Machine Learning
  • Big Data And Augmented Analytics
  • Voice Interfaces And Chatbots
  • 5G Technology
  • Digital Platforms
  • Computer Vision And Facial Recognition
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