Consumer Technology


Consumer technology is any technology that is directly purchased and used by individuals to meet their needs. The consumer technology landscape is at the cusp of exciting transformation and expansion due to emerging technologies like 5G and the Internet of Things, which will become prevalent in the future. Changing market norms and behaviors affecting our daily life as consumer experience is evolving, it could be anything from delivering pizza to packages.


Consumer Technology companies contend with twin challenges – reaching out to new-age consumers with hyper-personalized services across a multitude of devices and use cases as well as meeting competitive price points. Hyper-personalization leverages to deliver more relevant content, product, services information according to their needs. It is possible with the help of gathering real-time behavioral data of consumers and keeping track of their preferences. The purpose is to come up with the right channels and the right messages in real-time. We need to make things that can benefit people as it is an element of company’s responsibility.


To effectively tackle certain challenges in the Consumer Technology, it becomes important for us to become the good value providers by transforming products and services with cutting-edge technologies to deliver exceptional customer experience, accelerate time-to-market and ensure business success. Today's consumers are motivated by value and feasibility of use that is based on more than just price. The changing scenarios in the world of innovation is getting integrated into personality and human behavior. The solution should evolved around developing a product and application from the perspective of how it will be understood and used by any human user. We need to work side by side with design and technology to keep users at center of any product/services application design.

Emerging Technologies

  • Intelligent Spaces And Smart Places
  • Blockchains
  • The Internet Of Things
  • Artificial Intelligence (AI) And Machine Learning
  • Big Data And Augmented Analytics
  • Voice Interfaces And Chatbots
  • 5G Technology
  • Digital Platforms
  • Computer Vision And Facial Recognition
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