Hospitality & tourism


In the hospitality sector, the world of comfort has excellent potential to improve the user experience design and depends on how customers engage with services. Millennials and Gen-Z stand out for the use of technology and look for solutions that are easily accessible to them. Pandemic has modified the sector as virtual tourism has attracted travellers all around. It can take different forms and comes in varying degrees of technological capability. These shifts are taking place to enhance the experience of travellers.


The hospitality sector needs clever design, as it provides users with the information they need at the right time and moment. The features should be designed after a thorough understanding of the users' requirements which might include: Mobile Check-in, Quick access to booking locations around you, Navigation to their booking, viewing their booking, Extending the stay, and discovering about their location by navigating nearby places.


UX in Tourism can be more personal and emotional because there are specific questions we'll come across before designing the customer experience. Like how do we want them to feel about the destination? What do we want them to think and express? What information will they get and understand? Is the impact positive or negative? These play a very crucial role because travel is about a human-centric approach to co-create an innovative experience. The main aim should be to think carefully about what kind of tools need to be provided to make the users' life easier and how the design would be better if related to users' context and solutions. We work across customer touchpoints and initiate the design research.

Emerging Technologies

  • Internet of Things
  • Artificial Intelligence
  • Machine Learning
  • Virtual Reality
  • Augmented Reality
  • Big Data
  • Automated check-in and check out
  • Conversational AI
  • Smart Concierge And Mobility Solutions
  • Recognition Technology
  • Near-field Communication (NFC) Technology
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