FINTECH
Website
Mobile
Plim, a leading UK-based Buy Now, Pay Later (BNPL) platform, empowers patients with accessible financing options for aesthetic procedures. The platform is reshaping aesthetic healthcare financing in the UK with flexible, interest-free BNPL plans on its streamlined, patient-centered platform.
When we started the project, PLIM had a basic MVP, but user experience (UX) design was severely lacking. The ecosystem's vision was unclear, and the team was experimenting with various projects without clear alignment or direction. The level of UX maturity was rather low, with no concrete research or planned UX activities. The main challenge was to develop a personalized, user-focused design that aligned with the organization's goals and improved the overall user experience.
To address PLIM's challenges, we emphasized the importance of a user-centered design approach, developed comprehensive UX guidelines, and expanded user research to better understand user needs and pain points. We fostered cross-functional collaboration among UX designers, developers, and product managers, ensuring user needs were prioritized throughout the product development lifecycle. We conducted thorough research and stakeholder interviews, analyzed competitors, and utilized the UCDC framework to map customer journeys.
Additionally, we crafted detailed customer journeys and user flows, designed intuitive onboarding processes for clinic and customer dashboards, and optimized dashboard management to enhance overall usability and user interactions.
The primary goal was to create a user-centered MVP that aligned with PLIM's business objectives and provided an intuitive, seamless experience for both clinics and customers. This involved improving the UX maturity level, establishing UX guidelines, expanding user research, and enhancing collaboration across teams.
Less is More - Dieter Rams
The clinic onboarding process was streamlined into three straightforward steps: account creation with essential business details, financial setup for Buy Now, Pay Later (BNPL) integration, and Stripe account activation. This simplified approach ensures clinics experience a seamless transition to offering BNPL services to their patients.
We introduced a gamified feature to boost engagement, encouraging clinics to generate referrals and repeat transactions. Tangible rewards motivate users to stay active on the platform, adding value and providing a competitive edge to our service.
The rewards section offers four distinct tasks through which clinics can earn benefits such as discounts, free tickets, and special promotions. Clear onboarding instructions, visual progress trackers, gamification elements, and personalized rewards keep users consistently engaged. A simple, transparent design ensures trust and satisfaction throughout the rewards experience.
We've developed a dedicated mobile application exclusively for clinic users who have successfully completed their onboarding process and are eligible to conduct transactions. The app's functionality is specifically tailored to streamline key user journeys, minimizing steps and enhancing intuitive navigation.
The mobile application centers around the critical function of sending Buy Now, Pay Later (BNPL) offers to customers. Additionally, it serves as a comprehensive notification hub, alerting users to pending tasks and providing timely updates on their account activities.
We integrated comprehensive accessibility features into our design system to ensure an inclusive experience for all users, regardless of ability. Clear guidelines, reusable components, and seamless navigation empower users to interact effortlessly with the PLIM platform. Our consistent, user-centric approach fosters trust and satisfaction, establishing accessibility as a cornerstone of our design philosophy.
Jeevn, a tailored app for optimal health, offers personalized wellness programs and recommendations powered by advanced algorithms and expert insights.
Clinevotech modernized the OneQMS UI for healthcare quality management, enhancing usability and aesthetics while preserving essential workflows.
