Waggle, designed by pet owners for pet owners, prioritizes pet safety through a user-friendly pet monitoring and tracking mobile app. The app offers real-time environmental monitoring, customizable alerts, and geofencing notifications, allowing pet parents to stay informed and ensure their furry companions' well-being in any location, be it home, RV, or car.

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  • UI/UX Design
  • Product Strategy
  • Heuristic Evaluation
  • UX Benchmarking and Audit
  • UX Writing
  • Micro animations
  • Rapid Prototyping


Nimble, a pet tech company, sought to transform their existing Nimble Pet monitoring mobile app UI/UX design into a comprehensive and engaging experience called Waggle. The core challenge was to create a "Highly Rewarding/Engaging Customer Experience (CX)" for pet parents, ensuring the app evolves alongside their pet's needs.

What we did

Turn Waggle into the ultimate pup parent app? We did. Dog owner anxieties? Gone. Through user research (think: deep dives!), we identified owner anxieties about pet safety, health, and feeling connected. The data-driven design delivers a streamlined UI (super easy to use!) and location-based features, empowering owners to manage their furry friends anywhere. Our expertise in social features fostered a thriving online community for dog owners to connect and share experiences.

Project Goal

Waggle's project goals centered on creating a highly rewarding user experience for pet parents. This included crafting an engaging interface, fostering virality through shareable moments, personalizing the pet monitoring mobile app journey based on pet needs, leveraging data for targeted services, streamlining user flow with minimal clicks, and providing contextual support through in-app help and live chat.

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Nimble, a pet tech company, sought to transform their existing pet monitoring mobile app UI/UX design into a comprehensive & engaging experience.

Seamless Onboarding

The onboarding process is meticulously designed to introduce users to Waggle's features and functionalities. Through a clear and engaging experience, users are guided through the app's interface and provided with essential information to get the most out of it.

Privacy & Security

Waggle's pet safety monitor prioritizes pet safety and data security with encryption, secure logins, and user control. Transparent practices, updates, and limited data collection ensure further security, along with secure cloud storage and regulatory compliance guaranteeing responsible data handling. This comprehensive approach brings peace of mind to pet parents.


Explore & Connect

The "Explore" section serves as your central hub for discovering everything Waggle has to offer. Whether you're looking for new content, connecting with fellow pet parents, or joining vibrant online communities, the Explore section allows you to tailor your experience to your interests.


Pet Health Insights

Waggle empowers you to take control of your pet's health. The "Pet Health Report" section enables you to generate comprehensive reports within the app, offering valuable insights into your furry friend's well-being. Armed with this information, you can make informed decisions regarding their health and care.

Live Engagement

Our team introduced the "Live Stream" section feature, providing real-time access to engaging content, events, and experiences. This fosters a more interactive and dynamic pet care experience, allowing you to connect with the pet community in real-time.

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